Chanel Cereal

Medium: Chromogenic Print on Kodak Endura Luster Paper
Year: 2021
Edition Size: Edition of 3 + 2AP
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In the future, everything will be brand-named. We consume brand names like the air we breathe. When researching this photo, I found the vintage cereal ads and I loved the use of color in them. The idea that we display this beautiful world only made better by cereal, so for the idea of creating a fake high fashion cereal ad, Chanel of course came to mind. This was a tough one to get right as the right red had to be used to give the exact feeling I wanted. Finding a hat, table, background, and dress all in the same red took 3 months, but it finally came together.

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Isabella Garrucho Fine Art.