Typically, the women in the Zo’é village of Towari Ypy use the red fruit of the urucum (Bixa orellana) to color their bodies. It is also used in cooking. The urucum is a shrub or small tree originating from tropical regions of the Americas. It has long been used by American Indians as body paint, especially for the lips, thus earning the nickname of "lipstick tree." Pará, Brazil. March and April 2009.